11/28/11

Twilight: 5 Lessons Your Business Can Learn From The Movie



"What could the Twilight franchise and Breaking Dawn possibly teach you about business? Quite a bit, actually. With the last installment in the uber-popular Twilight saga, Breaking Dawn, bringing in the big bucks all over the globe, here are a few business lessons you can take away from this very valuable franchise.


1. Don't underestimate the power of a loyal target market: The Twilight saga is a franchise built on enthusiasts. Its core target market (largely teen and tween girls) have bought merchandise, watched each movie multiple times and created substantial buzz that has converted new enthusiasts. It is much easier to market more products and services to your existing customers than to new customers. Twilight has done that brilliantly and in the process the existing customers have themselves brought in new customers to the franchise."


Read the entire list at Huffington Post

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