Apparently she wasn't content to let the Paramount and Relativity marketing machine do all the campaign work. So Best Supporting Actress frontrunner Melissa Leo personally paid for Hollywood trade ads (including on Deadline.com) Thursday showing her super glammed-up wearing “Faux (not real) Fur” and a glittery evening gown. The text simply said “Consider” and then below that, “Melissa Leo”, and in very tiny fine print off to the side the web address www.melissaleo.com, a photo credit, and a faux fur credit. There is no reference to her movie, The Fighter, or her critically acclaimed and gritty real-life character, Alice Ward.
Read the rest at Deadline.com