8/4/10

Robert Pattinson IS a movie star

Brent Lang of The Wrap just doesn't get it. Plain and simple. In his provocatively-titled piece 'Zac Efron and the Incredible Shrinking Teen Idol Stars', Land submits that the newest generation of young stars (Zac Efron, Robert Pattinson, Miley Cyrus, etc) have disappointed at the box office even as the numbers he uses fail to bear that out. Once again, a pundit has fallen into the classic trap: Because a movie star's latest movie has failed to match up with his or her all-time best performances, said actor's star must be fading. But it fails to take into account two obvious factors: not every film an actor makes is identical in appeal and marketability, and a star cannot be expected to top their previous best every time out of the gate.

Opening a poorly-marketed and not-terribly appealing drama like Charlie St. Cloud to $12.5 million all by yourself: You, Zac Efron, are a genuine movie star. Same goes for Robert Pattinson. Sure Remember Me 'only' made $55 million worldwide (on a budget of just $16 million), but that means that $55 million worth of tickets were sold completely on the shoulders of one Robert Pattinson (quick, raise your hands if you saw that one for Pierce Brosnan or Chris Cooper....?). And by all means, let's compare the box office performance of Kristen Stewart's The Runaways, an R-rated 70s rock biopic that never even got a wide release, with the box office run of New Moon.

Pattinson and Efron could spend their entire careers doing rip-offs of, respectively Twilight and High School Musical. The fact that they are instead making more challenging pictures, and still posting decent returns, means that they are absolutely bankable names on a reasonable budget.

Read more at Huffington Post. It's a great article!